YDreams Global launches digital bank project in Brazil
2017-06-13 06:53 ET – News Release
Mr. Daniel Japiassu reports
YDREAMS GLOBAL LAUNCHES PROJECT FOR BRAZIL’S LARGEST BANK
YDreams Global Interactive Technologies Inc. has released a new project, a touch-point booth for a new digital bank created for the biggest bank in Brazil.
The new digital bank is the result of almost two years of work and it has become one of the first digital banks in Brazil. The new digital bank is being released this week and YDreams Global was responsible for materializing its physical presence during an event that unveiled the project.
The digital bank was created using a task force with a multidisciplinary team including innovation companies like YDreams as well as anthropologists, political scientists and mathematicians. “It was important for us to understand the behaviour and provide intelligence to establish a dialogue with the young clients and highly digital generation,” explained the executive vice-president of the bank.
The project was unveiled during South America’s most important banking event, that unites all banks and insurance companies once a year and is located in Sao Paulo. YDreams Global was responsible for the design of the concept space and the technology used to explain the features of the new digital bank in a unique way.
Karina Israel, chief operating officer of YDreams Global, stated, “We are proud to be working with such an elite company and look forward to building on this collaboration.”
About YDreams Global Interactive Technologies Inc.
YDreams Global Interactive Technologies is a technology company that combines augmented and virtual reality technology, design, and intelligence to respond to the challenges and demands of today’s users and consumers. YDreams Global works as a partner for companies and brands to reframe their strategy through relevant human-centred ventures that integrates digital experience with the physical presence and venues. YDreams Global anticipates future challenges and connects them with the needs of the market, building innovative concepts and delivering them with international excellence.
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